Wishing you all a great Sunday with family and friends. Happy Easter.
One of the many tasks I feature in my services is computer troubleshooting, maintenance, installation, and updates. The add on to providing that service is to provide education to those who own the computer I am currently working on. I do have a tendency to work my self out of a job. Which is rare, because my clients continue to rely on me no matter how much they learn. I appreciate the loyalty and faith each client bestows upon me.
In my regular searches I do come across articles, how to bits n pieces, generalized and complicated information I like to pass on. One of the more common areas I find a need is with those of us in the latter years of our lives. Many of my clients are seniors, some have never been on a computer, many have used one for emails, browsing the Internet and playing games. They have never learned the care and feeding of their computer. It is my job to teach them how to take care of their computer and remain independent. There are those moments of technical issues beyond the scope of their skills, this is where I come in. Even then it is a moment of education for both of us.
Here is an article that came to my attention by a reader, I believe it has significant relevance to those who are in the latter years of their lives.
A Senior’s Guide to Using Computers and Software — by Sean Spencer, Software Development Expert and Author The website is a source of information for seniors, Mapcon. You will find a lot of information provided here. Topics are extensive, information is freely provided, you have no obligations to obtain the information you require.
As the weeks march on, I will provide further information via my social media sites and here. Please take a moment and share, follow, and provide feedback. I appreciate your time and interest.
What to do about the fees? My site is hosted with GVO, have been an affiliate since they were Kiosk in Canada. Forgot how long ago that was. I have never earned much, for a time paid my monthly fees with the earnings.
Then they shifted to a new processing/affiliate service and my entire down line was wiped out. Was told that one of the people quite, so that takes the entire down line out? Did not make sense, so gave up trying to get answers. They changed their tech service, now farmed out to the Phillipines, fine, but no one seems to understand what I need when I have a problem. Have had to escalate the ticket a few times to get anywhere.
Many problems over the years, yet I persist in staying with them. New programs added, the few who can earn a great deal, into the millions from what I hear. For me, the little guy, that is not so. Limited on resources, money and it is a “Catch 22.” Need to spend in order to earn. Those who join through the click to earn lists do not stick around, but the influx is good for the first month or two, then gone.
Add to that the ongoing changes in my life. Family and my own health put somethings on a back burner. Yeah. No excuses, just the way life rolls. Still a bit of change comes in. Not enough. Because GVO charged 5% of affiliate income when processing payments, the company they process to charges them and the affiliates. So, double charges. To process payments Payoneer charges $1 to $3, then a $3 monthly service fee. GVO took 5% immediately to cover their costs. Now it is 10%. If you earn 6 figures, no big loss, the cost of doing business, right? But if you earn say $6 a month? You have nothing left and owe money.
I have hung in long enough. Doing some homework. Have checked with a couple of other site hosts with affiliate accounts, they do not charge fees and have no issues with PayPal closing or freezing their accounts. At least none I have found. The fees are less and the service is in country. Not sure the latter is such a great bonus, but am doing my homework.
I am removing all GVO links from my sites. Not advertising their services any longer. I really am tired of making someone else rich and getting to hear how awful this company is and the owner. I hear more complaints than compliments.
Working as an affiliate means earning and paying fees. I get that. But, the fees are killing me. Those who take a look at the offering, provide me negative feedback, so how do I beat that? When I ask, I get no help, no answers, and am tired of the struggle.
Time to move on. When you have to ask how much more to endure, you have endured too much. Earning a living as an affiliate should not cost you all that you earn. Especially when the company itself is raking in the millions. I keep paying them to make a living. No more.
And that is todays tidbit. Suggestions, comments? I am eager to hear.
Operating a business, no matter the size, relies on an efficient marketing strategy. To improve your strategy use a marketing audit. Just as a financial audit will help you understand the profit and loss margins in your business a marketing audit contributes to identifying the strength of a business’ share of the consumer market. A look at your competitors share in the marketplace is a bonus. Marketing audits improves the strength of a business’ share of the consumer market.
What is the marketing audit?
The marketing audit examines your business’ position in the marketplace, competitors’ position, the value proposition statement, and the internal and external efforts in reaching customers. Your business’ independent marketing practices consist of advertising in written and virtual media. The internal marketing audit examines the condition of your business, debts versus profit. Another critical factor reviewed by an audit is examining the markets you target.
Why use an audit?
A successful business relies on well-developed and executed plans for marketing, budgeting, employee retention, and financial planning. Effective marketing strategies are evolving as the market demands change. When business profits begin to fade, and you do not change your marketing strategy, the chance of your business success is minimal. An effective marketing plan will help to increase your business profit, whereas a market audit guides you in improving its effectiveness.
Who needs the marketing audit?
The primary goal of any business owner is to earn a profit. Especially in the difficult financial years. A marketing approach that does not change with the times will fail. A marketing audit is a useful tool to use whether you are planning on launching a new product or rebranding a current product. Corporations and small businesses benefit with a marketing audit.
These benefits include:
- Establish a baseline for marketing
- Incorporate key structures of the marketing plan
- Develop marketing strategies
- Identify areas for improvement
- Improve social media tactics
- Evaluation of return on investments (ROI)
- Cost effective (may reduce costs, increase profit margin)
- Adjust the marketing message
- Improve or establish a web presence
- Track and analyze the effectiveness new campaigns
Where and when do you set up a marketing audit?
You can schedule an audit at any time. However, the best time is before marketing your new product or before re-branding your business. An audit may occur in person or online.
Marketing your business in the best of financial times is not easy, the challenges faced during an economic downturn increase. The marketing audit will target efforts that drain your resources and provide you a fresh approach.
- Win Marketing offers more information and marketing audit services here.
- Marketing audit tools at SitePoint
- The 5-step Marketing Audit at BoxCar Marketing