10 Benefits of a Marketing Audit

Operating a business, no matter the size, relies on an efficient marketing strategy.  To improve your strategy use a marketing audit. Just as a financial audit will help you understand the profit and loss margins in your business a marketing audit contributes to identifying the strength of a business’ share of the consumer market.  A look at your competitors share in the marketplace is a bonus. Marketing audits improves the strength of a business’ share of the consumer market.

What is the marketing audit?

The marketing audit examines your business’ position in the marketplace, competitors’ position, the value proposition statement, and the internal and external efforts in reaching customers. Your business’ independent marketing practices consist of advertising in written and virtual media. The internal marketing audit examines the condition of your business, debts versus profit. Another critical factor reviewed by an audit is examining the markets you target.

Why use an audit?

A successful business relies on well-developed and executed plans for marketing, budgeting, employee retention, and financial planning. Effective marketing strategies are evolving as the market demands change.  When business profits begin to fade, and you do not change your marketing strategy, the chance of your business success is minimal. An effective marketing plan will help to increase your business profit, whereas a market audit guides you in improving its effectiveness.

Who needs the marketing audit?

The primary goal of any business owner is to earn a profit. Especially in the difficult financial years. A marketing approach that does not change with the times will fail. A marketing audit is a useful tool to use whether you are planning on launching a new product or rebranding a current product. Corporations and small businesses benefit with a marketing audit.

These benefits include:

  • Establish a baseline for marketing
  • Incorporate key structures of the marketing plan
  • Develop marketing strategies
  • Identify areas for improvement
  • Improve social media tactics
  • Evaluation of return on investments (ROI)
  • Cost effective (may reduce costs, increase profit margin)
  • Adjust the marketing message
  • Improve or establish a web presence
  • Track and analyze the effectiveness new campaigns

Where and when do you set up a marketing audit?

You can schedule an audit at any time. However, the best time is before marketing your new product or before re-branding your business. An audit may occur in person or online.

Marketing your business in the best of financial times is not easy, the challenges faced during an economic downturn increase. The marketing audit will target efforts that drain your resources and provide you a fresh approach.

Suggested Resources

This will help get you started. If you would like my help, contact me for a free consult. A list of my services, this is not all inclusive.

6 Steps for Keyword Research for Beginners

In my ongoing research for resources and self-education I came across this article at Hubspot’s Blog regarding keyword research.

The author, Rachel Sprung has provided six steps recommended for beginners to keyword research for their business sites.

Every business that has a website must stay on top of the terms and phrases used by potential clients when searching for products and services.

Terms may be one word or a sentence in the form of a question or other phrase.  “How to” is a popular phrase, as it the “what” form of question.

A keyword strategy is important.  More important is understanding the process.  These six steps as outlined here will go a long way in providing you a starting place.

Remember: keep it simple, don’t complicate it.

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Preparing for the Virtual Assistant Jobs


I am not new to the position of virtual assistant nor as an office administrative assistant. I began my business in 2003 as a virtual assistant, utilizing my skills as a bookkeeper, administrative assistant, secretary, and office assistant. Even as a file clerk for the San Diego Employment Development Department, or at the time it was called the unemployment office, nearly 40 years ago. The age of index and punch cards. Funny when I think about it, compared to the skill levels of today’s office assistant.

The job title for the person who supports the administrative staff with the various tasks of managing an office will change. There are many tasks which overlap in an office. There are specific skills required, opportunities to diversify and strengthen your particular skill set.

All office skills you have acquired over the years are transferable to becoming a virtual assistant. The expertise is in demand. You may choose to work from your home office or the client’s office. I offer both services to my clients.

Getting Started

If you wish to work from home as a virtual assistant you have to invest in proper equipment. A decent computer, a printer, with perhaps a fax, copy and scanning capabilities. A phone, preferably one with a noise cancelling headset. (You can purchase just the headset if your phone has a plug in or you can purchase the phone with headset. Prices vary from $40 to $600. Remember to read the fine print, not all headsets are 100% noise cancelling.)

A good computer is essential, there is a need for speed both with the computer and the internet service you choose. Depending on where you live you may have few options for an internet service. Go low cost and build up. There are many tablet and laptop companies that offer systems at a low cost.

The Virtual Assistant Job Search Begins

Once you are set up with the essentials, it is time to find clients. The virtual assistant jobs vary, from customer service options to clerical. There are many companies on line today offering databases and job leads, many charge a nominal fee, but they are affiliated with the same companies you can join for free. Don’t spend the money on these databases.

Books, on line learning resources, and more training than you can imagine is available to help you develop your virtual assistant business. Some cost a great deal while others are free. The basics are simple and there is no need to spend a great deal of money to learn. Especially considering your skill set developed working off line.

Your Task List to Consider:

Virtual Assistant Jobs are available. The following chart shows the search numbers for virtual assistant jobs as reported by Google Trends.

A few Key Points:

  • Create a budget: expenses for starting your home business and personal expenses. Know your cash flow.
  • Know where to look: research classifieds, membership sites, shop around.
  • Know what your specific skills are
  • Create a resume highlighting not only your skills but how they relate to the job you are applying for.
  • Research the virtual assistant job market, know your competition
  • Create a web presence, social media and use a blog or vlog to show off.
  • Set up your home office with the necessary equipment. Find a quiet place, somewhere you won’t get too distracted.

Most important of all: Know your competition. Here is a chart that reflects the most sought after virtual assistants: The Phillipines is the top at 100% search.


The following websites offer a free and fee paid membership. The process is to set up a profile, bid on various jobs in your specialty. The draw back is many of your competitors are in other countries where they can afford to underbid you. The competition is high. Get a feel for the way others have created their profiles, what the average bid rate is and decide if you can do the job for less.

This is only the beginning to the various jobs available on line as a virtual assistant. Many companies are looking for the following:

  • Graphic designers
  • Programmers
  • Software designers
  • Writers, bloggers, content marketers,etc
  • Editors
  • Photographers
  • Virtual Administrative Assistants
  • Personal Assistants
  • Database developers
  • CRM specialists
  • Joomla, Drupal, WordPress, and other platform specialists
  • The list is endless

Where will your journey take you?

Hang out your shingle: Virtual Assistant for Hire. Contact me today to learn how I will best serve your needs.

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Virtual Assistant Services, Tips, Products, Plus