In my ongoing research for resources and self-education I came across this article at Hubspot’s Blog regarding keyword research.
The author, Rachel Sprung has provided six steps recommended for beginners to keyword research for their business sites.
Every business that has a website must stay on top of the terms and phrases used by potential clients when searching for products and services.
Terms may be one word or a sentence in the form of a question or other phrase. “How to” is a popular phrase, as it the “what” form of question.
A keyword strategy is important. More important is understanding the process. These six steps as outlined here will go a long way in providing you a starting place.
Remember: keep it simple, don’t complicate it.