Branding has become one of the most important parts of any modern business. Brands serve a number of purposes and are becoming a vital component for success in a number of industries. Successful brands become cultural icons that will generate sales far into the future. There are five reasons why a brand is crucial for business success.
A major reason that a brand is essential for success is because it can be recognized immediately by customers. Brand recognition will create a distinct position in the market for a product or service. It distinguishes the business from all of the competition. This is most commonly done through the visual aspects of the brand such as the logo or color scheme. A company that has no distinctive or recognizable brand will become a vague memory in the minds of consumers.
A solid brand provides a service or product with credibility. Credibility means that customers feel the product or service is authoritative within the market. This is important for success because the customers will place the brand on equal footing with other larger companies when making comparisons or when shopping. A brand without credibility is often positioned below other credible brands in the minds of consumers. No credibility results in lower sales and more criticism regardless of actual quality. Customers can only assign credibility to a brand and not a faceless business or a generic product.
Brands encourage, reinforce and sometimes reward loyalty. Brand loyalty is often the difference between success and failure. A loyal customer will return to purchase the product or service again. Loyalty increases lifetime values and improves marketing return on investment when the customers are properly segmented. Building brand loyalty can also lead to a surprising demand for branded merchandise such as custom drinkware with the company logo. A business without a brand cannot encourage loyalty because there is no identifiable message.
Nearly all companies need to expand at some point in order to satisfy demand and capture new markets. A business with a recognizable brand and loyal customers will be able to leverage the credibility and other positive aspects of previous products in order to provide new items with the same core appeal. This will allow expansion into peripheral and niche markets with a new product that already has an existing reputation. Businesses with no identifiable brand will have an incredibly difficult time transferring success between products.
1. Emotional Experience
A brand is important for success because it creates an emotional customer experience that is hard to achieve in any other way. A complete brand that has visual, service, quality and personality components in place will connect with consumers on several different levels. This means that the usage or appearance of products will generate an emotional response. Encouraging this connection by providing HALO promo items to interested customers will bring the brand into everyday life each time the items are used. The ultimate result of the connection is trust that makes the brand a valuable commodity for consumers.
If you are like most people, then you have probably been told about the importance of going to college ever since you were very young. College is great, but it certainly is not for everybody. In fact, only 27.5 percent of adults in the United States have a bachelor’s degree.
The good news is that you can earn a six figure income without even going to college. Below are some of the high-paying jobs that you can get without going to college:
Real Estate Broker
If you are interested in becoming a real estate broker, then you will need to have a license and a high school diploma. Real estate brokers can work long, irregular hours, which may include evenings, holidays and weekends. They may also go a long time without generating any income. However, real estate brokers can potentially make over $180,000 per year. This is higher than most of the other jobs that require a bachelor’s degree.
Air Traffic Controller
Air traffic controllers are not required to have a degree, but getting a job in this field can be hard. You will be required to successfully pass multiple examinations, get background checks and take courses. This job can also be very stressful because you will be required to make sure that thousands of people are safe every day. The average salary for an air traffic controller is $158,000 per year, which is one of the many things that makes this job worth it.
You may be surprised to see plumber on this list. Some plumbers are making over $103,000 per year. You will be required to attend a technical school or complete an apprenticeship if you want to become a plumber.
Small Business Owner
If you are a self-starter, then you may be interested in becoming a small business owner. Small business owners have the freedom of setting their own hours. They may also be eligible for a number of tax deductions. However, you will have to invest a lot of time, energy and effort into your business in order for it to become successful.
Even if you work very hard, it could take a very long time for you to start making the money that you want. That is why many people get sales jobs while they are trying to start their business. Once you put your name out there and build up your clientele, you can start bringing in a six-figure income every year.
With tax season in full swing, many people find themselves scrambling to prepare all of the paperwork that they need in order to file their federal and state taxes. A lot of times, this can lead to a lot of unnecessary stress. So rather than letting tax season get the best of you, why not use these helpful tips to help you prepare yourself for filing your taxes? Not only will these tips make the process of filing easier, but they can also help you to ensure that you do not pay a penny more to the government than you need to.
Keep Track of Tax Documents
Keeping track of finances and taxes is not always an easy task. This is especially true if you work multiple jobs (for example: banking jobs), are a freelancer, or even run your own business. For this reason, it is a good idea to keep a binder or even a computer file that tracks your income and subsequent taxes paid for the entire year. You should update the file each time you receive a payment, whether it be a weekly paycheck or a check for contract work. Keeping up with this will help you ensure that your numbers are accurate before you file.
Know Your Resources
Before you begin trying to file, be aware of the resources that are out there to help make the process easier for you. This includes tax preparation software, but you can also get help from government and other websites. This can be especially helpful in situations where you are not sure which status to file under, which forms to use, or which deductions to claim. Knowing this information ahead of time will make the process of filling out the necessary paperwork that much easier.
Track Charitable Donations
Throughout the year, if you donate to a charity–whether it be clothes, toys, a car, or even money–this is all tax deductible. This can reduce the amount of money that you end up owing the government come tax time, but only if you have the proper documentation. Save all donation receipts and keep them in your financial paperwork file.
Keep All Receipts
A lot of times, you may be able to write off expenses to reduce your tax liability. This may include anything from that computer you purchased for work or that business lunch that you paid for. Keeping all of your receipts and organizing them in a file will help you make sure that you get every penny that you are entitled to.
Starting an online business is appealing in that you do not have to worry about things like a brick and mortar store and you do not have to keep consistent hours, but there are some things that you simply must avoid. Check out these five mistakes that rookies make when they are starting their online business, and make sure that you skip them as well.
Avoiding Customer Research
Just because you have a great product or service does not mean that it is well-tailored to suit your client base. If you want to make sure that your product suits your customers, use tools like customer experience management and customer feedback software systems. If you know what your customers want, you can give it to them.
Making Yourself Unavailable
Respond as soon as you get a message that needs attention. Do not put it off. While people should be aware that you are limited in your ability to respond, you should make it a practice of never taking more than twelve hours to respond to an email if at all possible. If you miss a call, make sure that you try calling them back at least twice.
Assuming That They Will Find You
Search engine optimization and online ads are just two ways to get your name out there, and you should use them. Too many people assume that if they have a great service or a great product that people will find them. The truth of the matter is that you need to put yourself out there! Make sure that everyone knows what you do and why you do it.
Ignoring Customer Reviews
If someone leaves a bad review, make sure that you address it if you can. Find a way to make their experience better, and offer to speak with them about it. This is something that both helps you work with damage control and allows you to maintain a good reputation online. Do not ignore what people are saying about you!
Assume that every email that you write could end up on a site like Reddit or Tumblr. The Internet has become quite adept at punishing people for unprofessional behavior, and if you are someone who is invested in maintaining your online reputation, always be polite and professional, no matter how abusive your customer is getting.
Consider how you can make sure that your online business takes off; it is both easier and harder than you think!
About the Author:
Madyson Grant is a small business owner and part time writer. She enjoys spending time outdoors and traveling when she is not trying to share her knowledge of starting a business online.