17 04 15

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12 02 15
Seagate 5TB external hard drive

This past couple of weeks my email has exploded with online backup solutions. It would seem the new buzz word is online backup. I have to ask, is it essential or is it just another expense that businesses do not really need? And by the way, how secure can it be?

What IF’s

With the headlines over the last year of hackers stealing information from department stores, online shops, and let us not forget the Heartbleed problem, do you really need online backup?  Or as it is now being called Cloud storage.

I have had this discussion a few times lately:  Everything is hackable.  Security is an illusion.  The only true security is that which you create for yourself.

What if you back up your entire business computer, website, CRM data, to a cloud server and that server crashes?  Or is hacked?  Or goes out of business?  Your system crashes, your host’s servers crash?  Or gets hacked?  Then what?

An Alternative

I do use Cloud storage for the ease of working remotely.  I can access it from any computer, makes it easier than carrying a laptop with me.  However, this is not the only source of my data and website backups.

I invested in a USB drive,  my particular one is a 1TB from Seagate.  When I purchased mine they were relatively new to the market.  Now they come in larger terabytes, 5TB external with backup software available to protect your important data.

The smaller versions are easy to cart with you in your laptop case.  Most are a bit larger and created to stand on your desk.  As with all hard drive, computer technology, you do need to take care of them.  However, I would not trade mine for the world.

Essential Practices

Backup of your computer is an essential need.  Both business and personal.  Especially of your data.  The use of an external hard drive makes this practice easy.  The terabyte drives provide software to aid in keeping your data secure.  You can encrypt the drive, or select folders, schedule back up of select files or the entire drive.

Back up your website, save to your terabyte drive.  CPanel offers a way to back up your website or WordPress site and download the file.  With the issues of hacking sites this keeps your important information safe.  If your site is hacked you have a clean backup to reinstall if the need arises.

Use the Schedule and Forget it technology and you will ensure your business and personal information remains safe.  Even with Cloud Storage.

Consider This

Cloud computing is becoming the way of the future.  I am not saying not to utilize it.  What I am saying is do not make it the only source of your information.  Learn how to create security in your life.  Email, websites, computers connected to the internet and intranet are vulnerable to hacking.

Firewalls, antivirus, anti-malware  and spyware programs are essential to securing your website and computer.  For the cost of a yearly subscription fee you remain secure.

Include a password program like LastPass or McAfee’s Safekey to save your passwords in, rather than the browser’s storage.  These programs offer high security, swear they cannot be hacked, but again, everything is up for the opportunity.  It is what hackers do.  The other benefit to  using LastPass or McAfee’s Safekey is the ability to generate encrypted passwords.  They are not easily remembered, but you can rest assured they are secure.  More on this topic later.

Share your insights in the comments.  I look forward to hearing from you.  Don’t forget to share this with your followers and lets get together on one of the social networks.

To read more download this white paper published by TradePub.

5 01 15
free classified advertising

It is not easy to find good advertising sites that won’t cost you a fortune. Small businesses and those who are working as an independent contractor do not have an advertising budget like the corporations. It is important to advertise your services. You can use ad submission sites like this one:

Other sites include:

  • Backpage.com Free Classifieds post to your locale or for a small fee multiple cities, low cost to keep your ad on top, sponsored, or highlighted for weeks. Extra charges do apply to post to internet and print.
  • eBay Classifieds is another free advertising resource.
  • Craigslist is a free advertising with restrictions to the number of times you can post the same ad. You will have to edit or rewrite your ads to repost.
  • CLAZ is another resource for free advertising. Place your classifieds here, select the partners option and your ad goes out nationally with little effort on your part.

This is not an inclusive list. These sites I use, trust and frequent for my searches as well as classifieds for household items, clothes, jewelry, animals, and to post my business ads.

As I explore and give the others a try, I will keep you posted.

If you have a trusted resource for free advertising, one that won’t fill your email inbox with junk email, then let me know. I will be happy to post it here and share your website as a referral. You can use my contact page to reach me.

Happy classified advertising.

31 12 14
Goals for continued business growth

In the search for news and what matters most to you, my reader, I stumbled across more from GoDaddy. They have a blog called The Garage where their writers provide insights, tips, news pertaining to the web industry, and specific ideas you can use.

The article I read today (December 31, 2014) is about using multiple domain names for your business. Specifically the good of this practice.

The basic gist of this article is that your business has to grow or you don’t earn a living. Beside product development, your website presence is important. Social media and the web are not going away, actually they are expanding exponentially. Social media sites are popping up on a regular basis all with the hope of becoming number 1 in their industry.

The author of this article, When can multiple domains help your business?, published September 1, 2014 believes that growing your business includes adding multiple domain names.

After reading this article, leave me your comments. What is your take on using multiple domain names for your growing business? Is it a help or a hinderance? Too costly? I am interested in hearing your voice.

27 12 14

I subscribe to Selling Power, an online resource to assist those in sales and those of us not so into sales. Articles vary, mostly you are provided insights. “How to” articles include sales improvement, performance enhancement, and tips on how to present yourself, to list a few.

Today I bring you an article on how to improve your sales technique. SpecificallY: Build Your Telephone Sales Confidence.

The short of it is this: you can improve your telephone presence. The tips in this article will assist. I would add a few more:

Smile When you smile your tone of voice changes. It is almost as if the other person can see you smiling. Pleasant is always nicer than a firm tone in someone’s voice.

Practice Practice what you are going to say. Review your script. If you don’t have one, create one. Keep it simple, few words, but direct.

Enjoy the article, may it help you move along to the next level.

Start the conversation by leaving me a comment and let me know what your tips are.