Are you still a brick and mortar business owner who doesn’t have any kind of online presence? Then this post is for you. In case you are an experienced internet marketer then please don’t read further as this post is mainly for the business owners who are still new to the online world.
What follows next are the few basic tips which will help you in building online presence for your small business.
Get a website and blog –Okay. This is the basic one so I won’t spend more time on this point. The only tip which I will like to share is to hire a professional web designer who can design an elegant and beautiful website for your business. Since the visual appearance of your website may influence the decision of your potential customers, it is very important to have a decent and easy-to-use website.
Join social media websites – Social media websites enjoyed a tremendous growth in 2009 and will continue to grow in 2010. According to a study about the impact of social media websites on consumer behavior, more than 50 percent of online consumer takes their decision on the basis of information they get from these social media websites. Create a profile on all social media websites and communities where your target audience spends their time and try to develop your relations with them. More is the number of social media websites you join; the easier it will be for your consumers to find you.
Get listed in popular business directories – Get yourself listed in local business directories like Google local business results, Yahoo local business listings. Also search for the other local business organizations websites or directories which are related to your niche and get your self listed in them.
Distribute few Press releases – Once you’ve launched the website and get yourself listed in free business directories. Write some press releases about the launch of your new website and submit them to free press releases sites. If you have any contacts in local newspapers agency then use them and see if they can help you in getting some exposure.
Add some useful content on your website – Write six-seven unique and useful articles about your industry and publish them on your own website. Send those article links to the bloggers who write about your niche, your friends, current clients, family and request them to promote them. Also you can submit those articles to few of the popular social bookmarking sites like Digg, Delicious, Mixx where it can attract some traffic.
Set Google Alerts – Go to google.com/alerts and set alerts for your company name and keywords related to your niche. Google will send you an email notification every time someone mentions your company name or the keywords you have set in your Google alerts account. Monitor all the conversations related to you and participate wherever required.
These are the six easy tips which according to me every business owner should follow for building a basic online presence for their small business. Do you have some additional tips then feel free to share them in the comments.
I am grateful for Akismet because the comments that I do not find beneficial get caught before they can be posted. Then I can peruse them and decide if they are beneficial to you my readers. Hence this note.
There are more spam comments than beneficial comments. What I mean by spam are blatant advertising, pushing a website that has nothing to do with my blog or gibberish a mix of alpha, numerical and symbols. The latter I do not understand because the links are nonsense and go nowhere. The advertisements do not get published because they have nothing to do with the blog content I publish either.
Comment etiquette states that you should make comments that are relevant to the post, your signature and links get published with your comment so there is no reason to force an advertisement. Not only that but you breed contempt among the bloggers where you force your ads. I know I am not alone when I state this and tell you that if it is a blatant advertisement it will not get published.
I prefer that your comment ads to what I write, informs my readers and inspires them to make further comments. I write to inspire discussions, gain outside information and reviews. Even when I am writing about my latest discovery.
When I visit your site or blog you will find that I am more than willing to make my comments substantive rather than “Great blog!” We know our blogs are great, I am speaking for bloggers everywhere, that is why we have them. Well, that and to keep you the reader informed, entertained and inspired.
Please, know I appreciate your advertising efforts and look in the side links under training and you will find several resources that can help you learn to market your sites. Also, my contact page is filling up with other sites where I have great success in marketing and gaining input from others.
Great success today, many blessings. And Thank you very much for taking the time to visit.
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There is not much I do not find easy, fairly simple and intriguing. I developed an attitude of intrigue early in life, where everything is a mystery to be solved. I search for the clues and solve the riddle. With the wealth of resources available through the internet I am busy researching and compiling. Especially with completing my college degree, learning how to ferret out the resources to write a successful thesis has been a real challenge.
Now I have taken on the skill of writing as my new challenge. Not that I have not been a good writer, good is not great. Nor is it always an acceptable level for some of the more demanding sites. Since I am not the sort of person who can read directions and the get to work, I have had to do more research to gain an understanding of the style being asked for. Learning to write the way journalists do at Associated Press has been a terrific opportunity. Especially since I do not write generally the way I prefer to read, which I have found very interesting.
School has demanded explanations, so the usual 30 word paragraph does not cut it. Yet writing for content on the web means learning how to write succinctly, being as concise as possible. A contrast in writing styles. Switching gears to ensure that my articles are accepted and then back to ensure that my teachers are grading me on the high side. Both of which I must say appeals to my ego. Rejections do not.
My particular learning style is a read, view examples and then do, a mimic type style. One that cuts the learning time for me to near nothing. For instance you can set me in front of a new piece of software and come back fifteen minutes later and I can teach you how to get around it and master it. Browsing is the best teacher for me. I fall asleep otherwise.
Now here is my point, learning to conduct business on line is not that easy, at least not for me. I have had to delve into many an article, search out examples and then find my style. Finding examples is not easy, you have to pay high prices for them. So I became a freebie junkie, searching for the best content for no money, that is not easy. The other avenue is to earn my way to a particular item, that has worked I must say. It takes some time, but I get there. My library is extensive, I did not realize how much until I decided to clean out some old discs. I found eBooks from six years ago. Some authors I am enamored with, others I cannot wrap my brain around what they are saying.
I will be listing a few titles here and there, check the side bar, some are already listed in the training and business opportunity, with one I really need to earn to get. So help a sister out, will ya. LOL
The path is a terrific one to follow, just not that free of clutter. For someone such as myself finding the way in the mire is not always a clear path. I do come with baggage. Old beliefs that have interfered with developing new ways of thinking. I sometimes wonder if I am an odd duck in the pond or if there is anyone else out there who has difficulty with getting through the information and making sense out of it. Not something I have asked openly or admitted.
It is one thing to read a book and get inspired, very much another to implement the steps on a consistent basis. I had a friend who use to tease me about being ADD (attention deficit disorder), I have to be doing something all the time and then there are times when I have a difficult time focusing on one task at a time. I am a great multitasker most of the time.
This is my journey, I do hope you find something to help you and know that you are not alone on this journey. It takes dedication, commitment and overcoming fear to walk the path less traveled. If it is adventure you seek, then this is it.
I look forward to hearing from you.
How many books, articles, newsletters and informational pieces does it take to create a successful business? to create a successful affiliate marketer? To create a successful ????
None, not really. You can read everything that comes your way, overload on information and get no where fast. Spending money on the latest, hottest book means nothing if you just read it and let it collect dust. How many dust collectors do you need?
My library is relatively small right now. So is the list of people I will pay for their information, or link to their blogs. Becoming a discerning, educated consumer takes some work, you do need to read a few books to get the feel for what it is you need to help create the path that fits.
Today I want to share one of those resources with you. Recently I decided to go through and do some spring cleaning of my book marks. One of those tasks that have kept getting put off because it was not important, but it really is since I decided to get more involved in my online life. The first step is reviewing some of the programs that I signed up with to be an affiliate.
One of the programs is the tall banner on the side of this page, just scroll down. I decided rather than signing up for some of the pages that give you an opportunity to become a member and save shopping from their merchants, that I could do my own and earn as well as save. buy cheap propecia You can too, plus earn from those who join you. So I am inviting you to join me in pursuing a better income to create a greater life. Set up a free membership at the LinkShare Network. Then add the links to your website and sign up affiliates, represent your favorite stores, products and more.
Want something to read? Need more marketing tools? Or just want information? This one is free, no obligations and she has been around for a very long time. Her name is
I will catch back up later.