29 02 12

Do you know about QR codes? When I saw the title of this article I wondered what it was. Since I know little about the latest marketing technology. I have been neglectful.

Those little odd boxes you see on ads in the newspaper, magazines, and business websites are called QR codes. You use your smart phone and scan them to get information about the product.

I came across a couple of worthy sites that now keep me up to date. Now I get to provide you with the latest relevant information.

You can subscribe to the newsletter or keep coming back here. But I won’t be publishing everything here. That would be like, cheating? Maybe.

Enough of my ramblings this morning. Not your usual post from me today. Get on with reading the guide to QR codes.

QR Codes: The Guide is here.


Save pagePDF pageEmail pagePrint page
28 02 12

The Sherpa Blog has provided an interesting topic today.

There are days I post anything, just because…

Then there are others where I find information that is relevant to my readers as well as myself.

Do you find that you keep putting information out there and do not get much in return? There is a lot of information out there about marketing, targeting, and content management. Very little seems to be new, regurgitated and no back bone.

This article provided by Save pagePDF pageEmail pagePrint page

27 02 12

Head over to WebProNews to read more about clearing your browsing history before the new Google Privacy Policies go into effect.

Seems after March 1, 2012 your browsing history becomes a part of your Google profile.

The stesp are included in the article provided by Gizmo.

Now to take care of my history and clean up. There are some parts of life that should not be made public. Not that I am doing something that should be hidden, but…. You do not need to know everything I am doing. 🙂 Boring, actually.

Take care and enjoy the article. Don’t forget to subscribe to my blog, bookmark and visit often.


Save pagePDF pageEmail pagePrint page
25 02 12

Everyone has their favorite plugins, software, toys, and games. We each share likes and dislikes. Hopefully agreeing to disagree when we do not like what someone else likes? Mmmm.

Each of the following plug ins are free from WordPress.org. However, if you have WordPress installed, simply go to your Plug ins menu and search. I find this way easier and faster. 🙂 Not that I have to tell the veteran bloggers how to install plug ins. 🙂

AddToAny: Subscribe Button

Those buttons you see at the top of sites or under blog posts that read Share, clicking the button provides a list of social networks. This is one of those plug ins.

I tried a different because it linked in my blog posts, so you could choose which post to share. But, seems the visit plugin sitelink next to the plug in information was to my site and with another piece of code. Not good. Grateful I have security plug ins. Which brings up a great point: Check on the creator, website, ratings, and other information regarding the plug in you want to use.

Akismet

Now this is probably every one’s favorite. If it is not, it should be. Since installing Akismet I do not get spam comments. Yeah. You know those comments that are gibberish or “gee I like your post.” The links are either bogus or tied to some spammy site. If you do not have this, you should. But if you have one that you like better, great. YEAH…

All in One SEO

All in One SEO is created and maintained by SemperFi Web Design. I like the interface of this plug in. It is simple, self-explanatory, and quick. Set up for the blog, each page, each post. Or disable it per post or page. Very little explanation or use instructions required. Except to become familiar with SEO.

Google Analytics for WordPress

The Google Analytics plug in is easier to use and quick to set up. Plug and play, well all most. You need a Googleaccount and to obtain the API key. Still even this is easy to move through. Fill in a few blanks, click and click. Done.

GTranslate

Translate your blog into 58 languages. All with a click of the mouse. No need to configure. You do need a widgetized WordPress theme. Once the plug in is installed, go to the widget page of your blog and click, drag the GTranslate button to the spot on your sidebar. Done. Try it out. View your home page, click the drop down button and select a language. No translator can translate words in an image. Your banners won’t translate. You may want to use the Alternate Text box to include one or two word descriptions in a couple of the more popular languages. The Description is another option to put a few words in Spanish or French, for instance.

Network Publisher

What a lot of work posting to every social network. Using the Network Publisher has cut the time in half. I say in half because I am with a couple of social networks that are not included. Manual submission… You need to register, obtain an API key and link your networks to Network Publisher. Once this is done, plug and play. 🙂 With a free account you are allowed four networks.

Press This Reloaded

Drag the Press This button to the toolbar and blog on any web page, picture, social network, any internet site you visit. Simplifies the sharing process. Especially if you are an affiliate. Write a review, publish. Not complicated. Installing the plug in happens in a few seconds.

WordPress Firewall 2

Now to my life saver. Or blog saver. Since installing the WordPress Firewall 2, the attacks on my blog are decreasing and the hack problem has been solved. At least for now. I learned so much about security and protecting my blog after I was hacked. The funny thing is, the installed links went nowhere. What was the point? Just to aggravate? Really?

WordPress Ping Optimizer

I just installed the WordPress Ping Optimizer plug in. Not sure how it is going to help. When it comes to actions like pinging, I am a newbie. A willing newbie, but still. There is a long list of sites to ping. Services you can use, some free, some paid. Or, install your ping optimizer and let it to do the work.

Something I just learned about blogs, each time you make a correction, the service is pinged. This plug in lets you set how often to ping. One ping every 15 minutes or every 45. The longer span is great if you are working on your blog adding new plug ins, posts, etc.

That is it for now. These are my favorite plug ins, so far. Since each one is free I wanted to give a shout to the creators. I appreciate the hard work, maintained security and keeping them updated.

On to the next project.


Save pagePDF pageEmail pagePrint page
9 02 12

By Guest Expert: Daegan Smith

A few days ago in our regularly scheduled “Inner Circle” no holds barred q and a session we discussed the proper use of blogging to recruit and enhance your home business. Make no mistake blogging is extremely powerful as a business building tool “if” used properly, here’s how to do it right . . .

One of the biggest mistake I see people making in their blogging efforts is “why” they use them. Most people tend to think of blogging as a primary traffic generation strategy, and it can be, but it’s not THE best use of a blog in our type of business.

You should think of blog traffic more like icing on the cake. The primary and MOST powerful use of starting and using a blog in your business is it’s ability to create a powerful testimonial for you. Let me explain . . .

When I started my first successful business here’s exactly what I did. On an almost daily basis I blogged about something relating to my business, at the top of that blog I would always note
the number of people in our team, and then carry on with the message.

Sometimes if I had new recruits I would create a formal blog welcome to my new team mates by listing their names and welcoming them to the team.

If there was a co-op, advertising strategy that was working well for me, you better bet I put in on that blog.

Why? Well, I haven’t told you how I used my blog to recruit yet (we’ll get to that in a second), but along with using a blog to recruit I also constantly referred my team members there for any and all updates on our business.

It was a central meeting point. As a result my team always checked the blog to see what was going on in our business. This was important for two reasons:

First, easy access to important current information pertaining to our team, and second as team wide social proof.

They came to the blog and saw the number of people on the team growing and welcome messages to our new team members and subconsciously it helped raise their belief level about the business they
were in.

It’s sometimes easy for a new recruit to get discouraged without encouragement and the blog helped give them that encouragement they needed. As a result they “believed” in the business, and took more proactive action to go out and do what we were doing to grow which translated into a higher rate of
duplication in the business and longer retention.

So let’s recap so far, we’ve got a blog where we’re blogging about our team, what we’re doing to advertise, we’re “training” our team members to check the blog often for advice and encouragement
and as a result their using that motivation to go out and build. This causes the team to grow faster,
stronger, and better.

What do we have? That sounds like a pretty darn powerful testimonial to me. And that’s the primary use of the blog as far as recruiting is concerned as I mentioned earlier.

The mistake most people make is they want to blog for traffic, which you can do, and I’ll share a few tips to doing that better in a few, but not it’s best use for recruiting. Here’s how to use your blog to recruit . . .

I’d generate leads directly to my own lead capture page or my company’s lead capture page. Once I saw my lead opt in I would send them a personal email to tell them a little bit about myself, our team, and our business. In that email I would always include a link to my blog so my prospects could get an inside look at who I and our team was doing.

This is powerful as heck for a couple reasons where recruiting is concerned.

First, people are inherently voyeuristic. They wanna spy, so let them. By sending my prospects to my blog they now had the opportunity to get to know me and my team without me even being there. As a result, when we did have an email correspondence or they called me they already knew me.

I’ve always found this to be a MUCH better option than cold calling leads. I let them get to know me first.

Second reason this is powerful is based on a principle called “The Power Of Documentation” which states we as humans tend to take things which we read as more truthful than things we just hear.

In other words, a prospect who goes to your blog and reads about you and your team is going to take what they read there at face value where if you’re on the phone telling them the same thing they’re most likely saying “Yeah right”

If you’ve ever called leads and had that question come up of “Well why should I join you?” Having and sending your prospects to your blog first will virtually eliminate this objection and ignite powerful curiosity and intrigue about you and what you do.

So, when it comes to using a blog to recruit, it’s best us is as a secondary traffic strategy. You get the lead, then you send them to your blog for a powerful testimonial.

So I can hear the question welling up “What should I put on my blog to start?” Simple, talk about yourself, your company’s products and service, why you love your company, your team, AND here’s
a key . . .

Ask your upline or downline to write you a quick note about why it’s great to work with you and put it on your blog.

You do that, and you’ve covered all your bases. Not only are your prospects learning about you, why you like what you do, your personality, your team, BUT they’re also SEEING other people saying
great things about you. Third party validation about you is a powerful thing.

Simply doing this and nothing else, I was surprised to see that after about six months of consistent blogging my blog received about 300 site views per day from people finding online via search engines. I did nothing but blog,
but just because I had content on the blog I had tons of people finding it for free, and as a result, calls out of the blue from people saying “yeah I found your blog, what’s up with your business” (kinda cool)

So let me share a few things you can do to improve you search engine rankings for you blog posts to enhance your free traffic.

First, do a little keyword research using the Google Keyword tool. Find a few keywords related to business and use those keywords in your blog title, and a few times, along with a few synonyms for
that main keyword in your blog post.

One secret strategy that’s really increased my blog traffic personally is using images in my blog.

On blog posts where I insert an image to correspond to the blog post keyword I tend to get about double the traffic. So find a few images related to your blog post keyword.

Name those images as your main keyword, for instance if my blog post was based on the keyword “internet network marketing” then then I would find 3 images I could use for that keyword and I would name the images:

internet-network-marketing1.jpg,
internet-network-marketing2.jpg,
internet-network-marketing3.jpg
etc.

Search engines rank you based on how many other websites link to your post related to your keywords, so when you create a new blog post, write an article with the same keyword and submit it to the major article directories with a link going back to your main blog post.

Find a few other blogs in the niche and comment on a few post and link back to your blog post.

Create a facebook, twitter, myspace, squidoo account and post some content based on the keyword and link those back to your blog post.

You do that for you blog and you’re ahead of 99% of marketers.

So now that we’ve got traffic down, let’s talk about $$$, how do you make money with your blog? I think the simplest way to make money with blog from the outset is to simply add Google Adsense to each blog post, not so much because you’ll make a ton of cash from it, but when people do click on your Google Adsense ads on your blog you’ll make a few bucks which is powerful positive reinforcement for your efforts in the early going.

It’ll fuel you forward. You’ll see money coming in and you’ll get excited.

The best long term way to make money with your blog though is . . .

Integrating your blog with your email marketing efforts. I love using the one two punch of email marketing and blogging because it allows you to change the dynamic of your email messages to
your prospects from a one way conversation to a two way conversation by giving your prospects the ability to comment back to you.

Getting people involved and commenting on your blog is a powerful way to build trust. Think of your blog as a conversation and you’ll see the bond between you and your prospects growing stronger daily and for it your income will increase.

There are two powerful benefits of turning your emails into a blog conversation.

The first is simply when people get involved and proactively comment they’ve taking a powerful step into your world. The second benefit is a little more sneaky, but extremely powerful.

Say you send a prospect to your blog to share an important post today and 15 people comment on that post. Great!

Well what if you take the email that you sent people to your blog and add it to your auto responder?

Now the leads that join your list 3 months from now will get that email automatically via your autoresponder email sequence you set up and when they get to the post not only are they going to get to participate in a conversation you set up on autopilot, but they’ll also see all the people that commented
prior and say . . .

“Wow! I just got this email and 15 people already comment there must be a lot of people listening in.” and hence conclude you’re a good teacher and someone a LOT of people listen to.

So there’s more I could go into on blogging, but I think that’s plenty for now. No matter what you do if
you haven’t checked out this free website. Go here now

To the top,

Daegan
“The King Of Never Calling A Single Lead”


Save pagePDF pageEmail pagePrint page