The methods employed to increase your search engine rankings may seem like rocket science to you, so you have
probably avoided dealing with this issue. I am here to tell you – the time has come to face your website! A high search
engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.
At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That’s what search engine optimization is about.
You can immerse yourself in all the technical information available online to figure out how to optimize your web pages to achieve higher rankings. Or you can look at a few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly. The first item you should examine is the title bar on yourhomepage.
The title bar is the colored bar at the top of the page. Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your homepage’s title bar should include the most important keywords or phrases, one of which would include your company name.
Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from the page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.
The next item to put under your microscope is your website content. Search engines generally list sites that contain quality content rather than scintillating graphics. The text on your site must contain the most important keywords – the words that potential customers will be typing into search engines to find your site.
Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.
To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able
to do this, the text is HTML. If the text will not highlight, it is probably in graphic form. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.
Next we come to what is called meta tags. I know this sounds like something out of science fiction, but it is really just simple code. Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect. Still, it’s worth adding them in the event that a search engine will use meta tags in their ranking formula.
To find out if your page is set up with meta tags, you must access the code. To do this, click the “view” button on the
browser menu bar, and select “source.” This will pull up a window revealing the underlying code that created the page.
If there are meta tags, they usually appear near the top of the window. For example, a meta tag would read: meta
name=”keywords” content=. If you do not find code that reads like this, ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.
Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.
If you type in “free link popularity check” in a popular search engine, the search engine will then show you what sites are linked to your site. In the case that there aren’t many sites linked up to yours, or that the sites that are linked up have low search engine rankings, consider launching a link popularity campaign. Essentially, this entails contacting quality sites and requesting that they exchange links with your site. Of course, this requires checking out the rankings of the websites you want
to link up with. Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website.
Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can’t boost your rankings yourself. Don’t ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.
The best piece of software I have found to help with optimizing my blog and client websites: WebCEO. This program provides you with a full report, training, and insights into website optimization and a keyword search tool.
Do you want to get in on the ground floor of one of the most profitable online events of 2014?
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What do you know about botnets? I did not know they existed until I read this article, discovered what they are and how to clean them. Now it is your turn.
In simple terms your computer may be transmitting personal information without your knowledge.
Find out if your computer is sending your personal information and how to prevent it here.
As a member of Pinterest and a business owner I am very interested in what makes you tick, so to speak. This article at the Pinterest blog discusses four of the most common reasons people pin and what it can mean to you as a business owner. By the way self-employed, freelancers, you are business owners.
To read more about why people pin click here.
When you are done, share with me your comments and insights. Why do you pin?
More work from home information. I came across this article by Kerry Hannon, a Forbes contributor. As someone who works from home, information that is relevant to finding more work, managing time, family, and a social life are important. Whether you are a virtual assistant to a specific company, or have several clients you work for, this article may provide you more resources and other options.
10 Tips for Working From Home covers topics such as holidays, work space, balancing your life between work and play.
Please let me know what you think?
For me, I tend to get involved in a project and forget to take time out. When I was a smoker it was easier to remember to take the time since nicotine was my timer. The other assist was working in someone’s office, co-workers would take breaks, lunch, and dash out for a quick smoke, reminding me it was time to get some air.
Working from home, I had to develop a few skills, first the discipline to work and not spend my time playing, browsing or procrastinating. The child within would rather play. If I could get paid for it, trust me, that would be where I am at. However, writing, administrative tasks, budgeting, collecting from clients, filing, and other business tasks are what keep my in food, clothing, and home.
Scheduling is another skill that I find important. Though creating a schedule is easy enough, it is the discipline needed to stick to it. Learning to say no to phone calls, texts, social media posts, and other diversions was not easy at first. I wanted to justify it by saying I was keeping me in the forefront of your mind. Not true, because you were not on line when I was. 🙂
I enjoy working from home. Office Wife is only one of the businesses I operate. I have other interests that bring in a bit of income. Slowly they are growing. Balancing all my interests and earning from them is a skill that continues to be a work in progress. There are enough hours in the week to accomplish everything. The trick is to prioritize and then stick to it.
How do you manage your work week? What keeps you focused?
Share your ideas and tips in the comments.