30 06 09

Are you planning to start your own business from scratch then you should think about buying an existing business instead of starting your own business But one would ask that why he/she should prefer buying somebody else business than starting their own. In this article I am going to decide few advantages which you can get from buying a business.

The biggest advantage you would get is you don’t need to start from scratch. The most difficult part in a business is to take it off the ground and that work would be already done for you. All the basic work like creating initial plans, models and other legal work would be already done for you and you can easily skip this first step and focus on other important phases of business.

The other advantage of buying an existing well maintained business is that you would get an existing customer base which would generate immediate cash flow which won’t be possible if you buy a business from scratch. You could easily earn profits from the first month itself. It would also avoid an undetermined period which every new business face to find new customers.

You can save lot of money which you had to spend for advertising in new business and establishing it as a brand. On the other hand people would already know about the existing business and it would highly reduce your advertising budgets.

Normally when you buy a business you inherit all the assets of business with it which was established by previous owner and saves your lot of time. In addition you would get fully trained and talented workforce with the business who knows completely about the industry. So you don’t have to spend any money in hiring employees and giving them proper training.

The last but the most important advantage of buying a well founded business is that it has a lot of scope of expansion. You can directly focus on its expansion and use your innovation to add new customers to it and take it to new heights.

Andrew R. Cagnetta, CEO of Transworld Business brokers provides services worldwide and specializes in buying and selling of businesses.

17 06 09

From the Google Webmaster Central blog:

Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they’re also one of the positive signals to Google about your site’s importance.

Inbound links are very important for building your site’s credibility, but how do you get them?  Before you go joining some spam-centric link exchange scheme, let me share with you a great way to get high quality inbound links. 

Write for them.

Bloggers are always (always) on the lookout for high quality content.  For a busy solopreneur or small business owner, finding new and fresh content to maintain a blog can be a real challenge.  If you can provide relevant and timely content for their blogs, they’ll gladly provide a link back to your website or blog.

Where do you find the opportunities to write for other bloggers?  There are several content exchange sites.  I personally like Blogger Linkup.  It’s straightforward, user-friendly, and easy to remember (an email is sent to you each morning with the latest opportunities).

When you write for other blogs, keep a few things in mind.

  • Only write for blogs that are relevant to your target audience. For example, if you target men in their 50s, then it’s probably not a good idea to post on a work-at-home mom site.
  • Try to write about something that is relevant to your target audience. Again, if you’re not aiming to reach your ideal client or customer, then your time would be better spent doing something else.
  • Find a way to provide helpful and meaningful content. If you can provide something that really helps the blogger (by really helping his/her readers), then you may get an invitation to post to that person’s site again.
  • Don’t save your best stuff for your own site. Use that content to capture the attention of new readers.  If you don’t make an impression (and how better to do that than with high quality content?), then they won’t make the effort to visit your site.
  • Remember that it’s not just about the traffic; it’s also about the links. Although it might be tempting to try to only write for established sites with large amounts of readers and traffic, don’t ignore the little guys (who might be big guys very soon – WebWorkerDaily, for instance, started just three years ago and is a very prominent blog today).  You’ll benefit from “growing up with them,” and you’ll get the inbound links.

Write for outside blogs on a regular basis.  With each new post, you get a new inbound link that’s both relevant and focused.  Keep at it and watch your page-rank steadily increase.  Good luck with your writing!

RESOURCE BOX:  Amber Riviere is a web designer with BrownBugProject.com.  You can follow her work through her blog and through her newsletter, Inside Brown’s Brain.

12 06 09

Marketing a business at all is a difficult feat, let alone in times like these.  In my own business, I’ve had to get creative, work much harder, and learn to rely on my strengths rather than my marketing budget.

In times past, I might have focused more on actually having a marketing budget.  Today, that’s a secondary concern.  What I mean is, in the past, I would have focused more on whether or not I was allocating enough of my revenue toward a marketing budget and then if I was effectively using that budget to market my business.

What’s more important now, though, is using what I do have in my possession to keep my name in front of people – and as many people as possible.  In times like these, I’m cutting every financial corner I can, including where my marketing budget is concerned, so I’m using other assets to support my lead generation efforts.

For me, writing has always been my “bread and butter” lead source, and fortunately, it’s free!

My clients have always found me through articles and posts I’ve made online, so my focus is writing and posting as much as possible on a daily basis.  Here’s my plan in a nutshell.

Monday:

Write two guest articles.  (Monday is light on lead generation for me, since that’s my day to catch up from weekend emails from clients, as well as to have my twice-monthly call with my accountability partner.)

Tuesday:

Write articles for newsletter, post to Twitter, and post entries to three of my blogs.

Note: I publish two email newsletters per month.

Wednesday:

Write guest articles, post incoming guest articles to my blog, post entries to at least two out of my three blogs, post to Twitter, request incoming/outgoing guest posts at BloggerLinkup, and mail to my “local business farm.”

Note: My local business farm is a group of 240 local businesses.  I send a card, once per week, to 20 of the businesses.  By the end of the year, each business will have received 4 cards from me.  I include coupons and discounts in each card that expire at the end of the month sent.

Thursday:

Post entries to three of my blogs, post to Twitter, and handle any to-dos related to my monthly “Solopreneur Camp & Connect.”

Note: My “Solopreneur Camp & Connect” is a monthly tele-seminar and networking event that focuses on issues related to solopreneurs and small business owners.

Friday:

Handle any to-dos related to my quarterly “Give Back Project.”  (Friday is another day that’s light on lead generation for me, since I usually wrap up client projects for the weekend and then usually try to take off somewhere between 12-3PM.  What’s the point of being a small business owner, if you’re not going to enjoy the extra flexibility and freedom?)

Note: The “Give Back Project” is my “websites for success” program where I build websites for aspiring business owners with little or no income.

My plan is heavy (very heavy) on writing.  It’s not easy, for sure, but it’s free, and it works.  The key is to be consistent. If you post often enough and make sure to stay in front of your ideal clients or customers, they will find you.

Author Bio:  Amber Riviere is a web designer with BrownBugProject.com.  You can follow her work through her blog and through her newsletter, Inside Brown’s Brain.

3 06 09

Spend the day at the beach if you want, go on a vacation, or take an extra long lunch break with your kids at the park! It’s no secret that working from home gives entrepreneurs the freedom to choose their own hours, avoid commuting each day, and have the potential to make more income than a “9 to 5” job. But one of the greatest risks with operating an online business is that your income can greatly fluctuate, especially if you are unfamiliar with search engine optimization. When there’s not enough time or expertise to market your business online, outsourcing is the very best option! Contracting out SEO experts brings you the best of both worlds:

  • No training to worry about which keeps you doing what you do best
  • High-quality services that are guaranteed to promote your business

First, let’s look at one major expense of running an online business: search engine optimization. You may all of the motivation in the world to learn what you can about good SEO and how to get your site to the top of the search engine rankings. But managing this takes you away from running your business. However, with outsourcing you eliminate the learning curve involved in getting up to speed with link building, social networking, and keyword optimization. Your team of qualified SEO people can handle it efficiently, effectively, and with the best results because that’s what they’re good at! Look for providers that have had years of experience (and the positive feedback to prove it) so you’re sure they provide superior services to their clients.

The next advantage to outsourcing is that you can choose exactly the services you need to build your traffic. Take, for example, an online store with 3 employees: the owner, his wife, and a stock person. The owner of this company may be an expert at establishing vendor relations and controlling the financial aspects of the business, while his wife handles customer service and their stock person packs and ships the products out. But how about marketing their business online? With an online-based outsourcing service, SEO professionals are standing by to provide these valuable services. People like SEO marketing experts, social media professionals, and webmasters can be hired “by-the-project” or on an on-going basis.

When an SEO professional is needed to get more exposure for your Web site, why not outsource? You’ll gain the best reward for running an online business… more traffic to your site and more sales! With outsourcing, no matter what type of SEO improvements you need, you can hire the same quality services without having to hire your employees in-house. Now, your business can be even more profitable from home while outsourced SEO specialists are working hard for you from the comfort of their homes!

About the author: Nicole Munoz is the owner of Start Ranking Now. She is an SEO Outsourcing, Link Building, and Social Media Expert. She also conducts SEO training in San Diego to other entrepreneurs and Internet marketing professionals.

20 02 09

There is not much I do not find easy, fairly simple and intriguing. I developed an attitude of intrigue early in life, where everything is a mystery to be solved. I search for the clues and solve the riddle. With the wealth of resources available through the internet I am busy researching and compiling. Especially with completing my college degree, learning how to ferret out the resources to write a successful thesis has been a real challenge.

Now I have taken on the skill of writing as my new challenge. Not that I have not been a good writer, good is not great. Nor is it always an acceptable level for some of the more demanding sites. Since I am not the sort of person who can read directions and the get to work, I have had to do more research to gain an understanding of the style being asked for. Learning to write the way journalists do at Associated Press has been a terrific opportunity. Especially since I do not write generally the way I prefer to read, which I have found very interesting.

School has demanded explanations, so the usual 30 word paragraph does not cut it. Yet writing for content on the web means learning how to write succinctly, being as concise as possible. A contrast in writing styles. Switching gears to ensure that my articles are accepted and then back to ensure that my teachers are grading me on the high side. Both of which I must say appeals to my ego. Rejections do not.

My particular learning style is a read, view examples and then do, a mimic type style. One that cuts the learning time for me to near nothing. For instance you can set me in front of a new piece of software and come back fifteen minutes later and I can teach you how to get around it and master it. Browsing is the best teacher for me. I fall asleep otherwise.

Now here is my point, learning to conduct business on line is not that easy, at least not for me. I have had to delve into many an article, search out examples and then find my style. Finding examples is not easy, you have to pay high prices for them. So I became a freebie junkie, searching for the best content for no money, that is not easy. The other avenue is to earn my way to a particular item, that has worked I must say. It takes some time, but I get there. My library is extensive, I did not realize how much until I decided to clean out some old discs. I found eBooks from six years ago. Some authors I am enamored with, others I cannot wrap my brain around what they are saying.

I will be listing a few titles here and there, check the side bar, some are already listed in the training and business opportunity, with one I really need to earn to get. So help a sister out, will ya. LOL

The path is a terrific one to follow, just not that free of clutter. For someone such as myself finding the way in the mire is not always a clear path. I do come with baggage. Old beliefs that have interfered with developing new ways of thinking. I sometimes wonder if I am an odd duck in the pond or if there is anyone else out there who has difficulty with getting through the information and making sense out of it. Not something I have asked openly or admitted.

It is one thing to read a book and get inspired, very much another to implement the steps on a consistent basis. I had a friend who use to tease me about being ADD (attention deficit disorder), I have to be doing something all the time and then there are times when I have a difficult time focusing on one task at a time. I am a great multitasker most of the time.

This is my journey, I do hope you find something to help you and know that you are not alone on this journey. It takes dedication, commitment and overcoming fear to walk the path less traveled. If it is adventure you seek, then this is it.

I look forward to hearing from you.