Marketing a business at all is a difficult feat, let alone in times like these. In my own business, I’ve had to get creative, work much harder, and learn to rely on my strengths rather than my marketing budget.
In times past, I might have focused more on actually having a marketing budget. Today, that’s a secondary concern. What I mean is, in the past, I would have focused more on whether or not I was allocating enough of my revenue toward a marketing budget and then if I was effectively using that budget to market my business.
What’s more important now, though, is using what I do have in my possession to keep my name in front of people – and as many people as possible. In times like these, I’m cutting every financial corner I can, including where my marketing budget is concerned, so I’m using other assets to support my lead generation efforts.
For me, writing has always been my “bread and butter” lead source, and fortunately, it’s free!
My clients have always found me through articles and posts I’ve made online, so my focus is writing and posting as much as possible on a daily basis. Here’s my plan in a nutshell.
Write two guest articles. (Monday is light on lead generation for me, since that’s my day to catch up from weekend emails from clients, as well as to have my twice-monthly call with my accountability partner.)
Write articles for newsletter, post to Twitter, and post entries to three of my blogs.
Note: I publish two email newsletters per month.
Write guest articles, post incoming guest articles to my blog, post entries to at least two out of my three blogs, post to Twitter, request incoming/outgoing guest posts at BloggerLinkup, and mail to my “local business farm.”
Note: My local business farm is a group of 240 local businesses. I send a card, once per week, to 20 of the businesses. By the end of the year, each business will have received 4 cards from me. I include coupons and discounts in each card that expire at the end of the month sent.
Post entries to three of my blogs, post to Twitter, and handle any to-dos related to my monthly “Solopreneur Camp & Connect.”
Note: My “Solopreneur Camp & Connect” is a monthly tele-seminar and networking event that focuses on issues related to solopreneurs and small business owners.
Handle any to-dos related to my quarterly “Give Back Project.” (Friday is another day that’s light on lead generation for me, since I usually wrap up client projects for the weekend and then usually try to take off somewhere between 12-3PM. What’s the point of being a small business owner, if you’re not going to enjoy the extra flexibility and freedom?)
Note: The “Give Back Project” is my “websites for success” program where I build websites for aspiring business owners with little or no income.
My plan is heavy (very heavy) on writing. It’s not easy, for sure, but it’s free, and it works. The key is to be consistent. If you post often enough and make sure to stay in front of your ideal clients or customers, they will find you.
Author Bio: Amber Riviere is a web designer with BrownBugProject.com. You can follow her work through her blog and through her newsletter, Inside Brown’s Brain.
I started this blog all over again for the umpteenth time, rewriting, tossing out (delete key, yeah!), second guessing myself and forgetting what the primary purpose is here! To inform you the reader, and what if you do not like what I write, what if? Well, I forgot one thing very important, “What Ifs” will make you crazy!
The greatest inventors, writers and (you fill in the blank) never got anywhere with what ifs. They did and did until they got it right.
My question to you is this, are you really that interested in operating a business from home? Yes or No! That simple. No “Yeah buts,” or what other justifications you can come up with. For either answer. I swear as a society we are programed to explain every answer, motive and action to death. All that talk and no action. I am just as guilty, trust that. I will think a thing to death, then tell the world until they roll their eyes at me and turn a deaf ear. “I’m gonna!” When? Never!
Well, that is until today. So, who is with me so far? Anyone here, “Can you here me NOW!” 🙂
What is the first step to beginning a business from home? Brainstorm, free style write all your wants! You heard me, don’t roll your eyes and moan. Just Do It! When you finish that, go back and ask how important each item is, then number them accordingly. Pick the top 10 reasons why you want to work from home, that is the purpose here.
Next step, freestyle write your list of interests, what is in your heart of hearts to do. If you could make millions from this, what would it be? Out of this list pick the top five, then narrow it down to one. This is your first research project. How many others are doing this same thing? Who is in the top ten of the search engine lists? Look at each site, get to know your competition. Is there something they are missing that you can do or can you offer more than they are? Learn! Keep a file on each one of your top five million dollar ideas! Pick one to start with, once that is up and running, then go to the next and so on and so forth.
Every thing I have read collected dust, do not do what I did and let fear stand in your way. You can what if yourself to the streets. Poor, tired and well, you know the rest! I understand the difficulty in getting motivated, searching for something, or someone that will be in your corner. There are thousands out there that will work with you, guide you and coach you. I do not know about you, but I cannot go it alone. The one thing they all tell you is to find the one thing you really enjoy doing, not want to do, but really enjoy doing. Mine? Coaching, living, educating, creating and reading. These are my top five, they all led me to write, so here I am.
Enough about me, how about you? Feel free to send me an email in regards to you personally, let me know if there is some way I may be of help in figuring out your list? Getting the resources to get started is easy, the first thing before you spend a dime is to know where you are going. My host offers a business opportunity, terrific pricing and free scripts, excellent staff to help and train you. To find out what the latest offer is go here! This is where I began! Tried a couple different website businesses and look at me now! 🙂 These are the best of the best, at least to me.