Exposing a product or service is a common business challenge, and it is the core reason why most businesses have an online presence. The Internet, however, is not a magic platform that will do the work for you, and if the business does not handle the exposure in the right way, it is possible to influence the perception of that product or service in a negative and even permanent manner.
#5. Develop a brand.
The first goal in exposure should be a brand that is memorable and viewed in a positive light. The brand should integrate with domain names and other online details. It should also be highly focused and provide the potential customer with a clear image of why this product or service is the genuine article.
#4. Build a website.
The website serves as the brand’s home. Even if the business does not sell the product or service directly through the website, it is a necessity. The modern, Web-surfing consumer has certain crucial expectations about brand reliability. If a brand or a product does not have a website associated with it, then the business will fight an uphill battle convincing potential customers of the promises it makes.
#3. Target a niche.
The Web is a big place and getting bigger. Do not treat it differently than you would the traditional market. Define the niche for the product or service, and then invest your resources in targeting it. Used effectively, the Internet is a wonderful tool that provides a business with a wide array of inexpensive and cost-free mechanisms with which to identify and target niches.
#2. Use channel-based marketing.
Good shopping, data and product feeds are a powerful and efficient way to get the brand’s core message out there. Take full advantage of these opportunities with channels. Think of channels as niches within the core niche. With channel-based marketing, your business can target individual potential customers based on a wide range of factors, including age, gender and income.
#1. Foster relationships.
Perhaps the greatest advantage of the Net is the easy and inexpensive ability to foster relationships with potential clients. On TV, big corporations spend millions of dollars on cartoon characters to accomplish this relationship building. Your business can accomplish it with its brand, products and services through effective use of social networking platforms.
New products should not simply be thrust upon an unsuspecting Internet marketplace and should instead be introduced in a methodical and efficient fashion.
Annabelle is currently a loving and caring mother of two children. She lives outside of Milwaukee, WI and loves cheering for the Bucks and Badgers. She is a blog enthusiast and loves writing, if she is not writing she is cleaning up after her two lovely angels. Annabellesmyth@gmail.com